JERMIS® works with people, not roles.

L'ORIGINE did not focus on models, but on real personalities – people who radiate naturalness without having to act it.

This episode was deliberately kept realistic.

No elaborate set, no artificial staging – just the product, the surroundings, and the people wearing it. The photos were intended to show what L'ORIGINE stands for: simplicity, honesty, and authenticity.

Some of the images were taken in the studio to precisely capture the details of the fine knit. Everything else was photographed outdoors – in natural light, in the actual environment, which allows the product to shine without exaggerating it.

Because the episode itself stands for exactly that – a minimalist piece with a clear form that works through attitude, not through staging.

Under the creative direction of JERMIS®, a visual language was created that combines naturalness and precision.

This decision clearly sets L'ORIGINE apart from future episodes.

While future chapters will experiment more conceptually and creatively, this episode deliberately stays close to reality – as a reminder of where JERMIS® originated.